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Updated weekly · Last refresh Oct 17

HubSpot Business Analyst Interview Questions

The questions to prepare for a HubSpot Business Analyst interview. Questions from real interview reports rank first. Updated daily.

19questions
~3htotal time
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1
MetricsStart here. 3 questions · ~28 min
Calculate Self-Serve LTV to CACMedium

Define and calculate LTV to CAC for self-serve customers, then interpret what the ratio says about growth efficiency.

CACLTVfinancial metricsHubSpot
Diagnose Churn by Customer SegmentMedium

Investigate why one customer segment drives most churn and what actions to take.

User SegmentsChurnDiagnosisHubSpot
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2
SQL & Data Manipulation6 questions + 1 drill · ~66 min
Explain Full Outer vs Left JoinMedium

Explain how FULL OUTER JOIN and LEFT JOIN differ when reconciling customer records across systems.

JoinsData WranglingCase WhenHubSpot
Handling Missing Analysis DataMedium

Assesses your approach to data gaps, tradeoffs, and communicating limitations to stakeholders.

Data AnalysisProblem SolvingHubSpot
MoM Growth Rate QueryMedium
Practice

Calculate monthly active HubSpot portals and their month-over-month growth rate using aggregation and LAG.

Lag/LeadDate FunctionssqlHubSpot
Monthly Upgrades and MoM GrowthMedium
Practice
Practice drill

Calculate monthly active users who upgraded subscription tiers and their month-over-month growth rate.

Window FunctionsDate FunctionsJoinsHubSpot
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3
Behavioral & Leadership7 questions · ~65 min
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4
More topics3 questions · ~28 min
Prioritize Work With Limited CapacityMedium

Prioritize competing engineering requests when capacity is constrained and stakeholders want different outcomes.

Trade-offsScope ManagementPrioritizationHubSpot
Launching a New Product StrategyMedium

Evaluates how you structure product launch analysis and translate business goals into actionable insights at HubSpot.

considerationsproduct launchHubSpot
A/B Test Sample Size and SignificanceHard

Tests experimental design and statistical reasoning for onboarding changes at HubSpot.

Statistical SignificanceSample SizeA/B TestingHubSpot
The finish line: interview-readyComplete all 19 questions plus 1 hands-on drill to finish this plan.