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Freese and Nichols Interview Questions

The questions to prepare for Freese and Nichols interviews, across all roles. Questions from real interview reports rank first. Updated daily.

50questions
~7htotal time
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1
SQL & Data ManipulationStart here. 11 questions + 2 drills · ~111 min
2
Metrics11 questions · ~91 min
Measure Marketing Campaign SuccessEasy

Define campaign success using business KPIs, funnel conversion, acquisition cost, and leading indicators tied to outcomes.

Funnel AnalysisKPIsLeading IndicatorsFreese and Nichols
Build a Marketing KPI DashboardMedium

Design a dashboard that connects campaign activity, funnel conversion, and acquisition efficiency to business outcomes.

North Star MetricKPIsLeading IndicatorsFreese and Nichols
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3
Execution16 questions · ~132 min
Your Strengths and WeaknessesEasy

Give a specific, self-aware account of your strengths and weaknesses, supported by relevant examples and improvement actions.

Trade-offsSuccess CriteriaExecutionFreese and Nichols
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4
A/B Testing & Experimentation3 questions · ~25 min
Measure Marketing Campaign IncrementalityMedium

Design an incrementality test for a new customer marketing campaign with explicit MDE, guardrails, power, and rollout criteria.

ExperimentationHypothesis TestingGuardrail MetricsFreese and Nichols
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5
Strategy4 questions · ~33 min
Diagnosing With Incomplete DataHard

Evaluates your problem-solving under uncertainty and your approach to making defensible assumptions.

data-drivenuncertaintyProblem SolvingFreese and Nichols
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6
Behavioral & Leadership4 questions · ~33 min
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7
More topics1 question · ~8 min
Reproducible Analysis StepsHard

Tests ability to produce repeatable results using documentation, versioning, and process controls.

data pipelinereproducibilitydocumentationFreese and Nichols
The finish line: interview-readyComplete all 50 questions plus 2 hands-on drills to finish this plan.