Top 46
Prep plan
Updated weekly · Last refresh Oct 17

Ernst & Young Marketing Analytics Specialist Interview Questions

The questions to prepare for a Ernst & Young Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated daily.

46questions
~6htotal time
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1
SQL & Data ManipulationStart here. 10 questions + 2 drills · ~103 min
2
Metrics13 questions · ~109 min
Diagnose Website Conversion Rate DropMedium

Diagnose why website conversion rate fell from 3.8% to 2.9% and break down the likely drivers across the funnel.

Funnel AnalysisConversion RateDiagnosisErnst & Young
Find Funnel Gaps and Lift ConversionMedium

Use funnel data to find where prospects drop off, isolate the biggest gaps, and prioritize conversion improvements.

Funnel Analysismarketing analyticsConversion RateErnst & Young
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3
Strategy4 questions · ~33 min
Attribution Model Selection StrategyMedium

Explain when to use first-touch, last-touch, or multi-touch attribution based on business goals, funnel structure, and measurement limits.

Business Acumenmarketing analyticsattribution modelsErnst & Young
Allocate Budget Across ChannelsHard

Evaluates your channel allocation strategy and how you measure lead-quality outcomes.

channel mixErnst & Young
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4
A/B Testing & Experimentation3 questions · ~25 min
Power Analysis for Survey ExperimentHard

Determine sample size and power for a customer survey or experiment, including MDE, guardrails, and a disciplined decision rule.

MDEPower AnalysisSample SizeErnst & Young
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5
Behavioral & Leadership15 questions · ~125 min
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6
More topics1 question · ~8 min
Testing a Conversion Rate DropMedium

Explain how to test whether an observed 5% conversion rate drop is statistically significant in an experiment or before-after comparison.

Hypothesis TestingData AnalysisStatistical SignificanceErnst & Young
The finish line: interview-readyComplete all 46 questions plus 2 hands-on drills to finish this plan.