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Ernst & Young Marketing Analytics Specialist Interview Questions

The questions to prepare for a Ernst & Young Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated weekly.

48questions
~7htotal time
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1
SQL & Data ManipulationStart here. 10 questions + 2 drills · ~103 min
Analyze Customer Purchase Trends with Window FunctionsEasy
Practice
Recently asked

Calculate the monthly spending trends for customers using window functions and joins.

Ernst & Young
SQL Data Cleaning Preparation ApproachEasy
Recently asked

Explain how to clean and prepare messy marketing data in SQL using validation, null handling, and basic data wrangling.

Data WranglingETLErnst & Young
Identify Funnel Bottlenecks in OnboardingHard
Practice
Practice drill

Use joins, CTEs, and aggregations to find the weakest step in an onboarding funnel and estimate lost conversions.

Funnel AnalysissqlDiagnosisAtlassianRevolut
Analyze Decision Impact by RegionEasy
Practice
Practice drill

Use joins, CASE WHEN, and date filtering to compare outcome rates before and after a decision.

Data WranglingDiagnosisAggregationsHarbourVest Partners
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2
Metrics13 questions · ~108 min
Classify Leading vs Lagging MetricsEasy
Recently asked

Explain how to distinguish early directional metrics from outcome metrics, using a clear KPI framework tied to product decisions.

Lagging IndicatorsKPIsLeading IndicatorsErnst & Young
Build a Marketing KPI DashboardMedium
Recently asked

Design a dashboard that connects campaign activity, funnel conversion, and acquisition efficiency to business outcomes.

North Star MetricKPIsLeading IndicatorsErnst & Young
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3
A/B Testing & Experimentation3 questions · ~25 min
Power Analysis for Survey ExperimentHard
Recently asked

Determine sample size and power for a customer survey or experiment, including MDE, guardrails, and a disciplined decision rule.

MDEPower AnalysisSample SizeErnst & Young
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4
Strategy4 questions · ~33 min
Attribution Model Selection StrategyMedium
Recently asked

Explain when to use first-touch, last-touch, or multi-touch attribution based on business goals, funnel structure, and measurement limits.

Business Acumenmarketing analyticsattribution modelsErnst & Young
Allocate Limited Budget for Lead QualityHard

Evaluates your channel strategy and measurement approach for optimizing lead quality under constraints.

channel mixErnst & Young
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5
Behavioral & Leadership17 questions · ~142 min
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6
More topics1 question · ~8 min
Testing a Conversion Rate DropMedium
Recently asked

Explain how to test whether an observed 5% conversion rate drop is statistically significant in an experiment or before-after comparison.

Hypothesis TestingData AnalysisStatistical SignificanceErnst & Young
The finish line: interview-readyComplete all 48 questions plus 2 hands-on drills to finish this plan.