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Updated weekly · Last refresh Aug 30

EXL Service Philippines Marketing Analytics Specialist Interview Questions

The questions to prepare for a EXL Service Philippines Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated weekly.

50questions
~7htotal time
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1
SQL & Data ManipulationStart here. 15 questions + 1 drill · ~138 min
Optimize Complex Query for Compute EfficiencyHard
Practice

Optimize a complex SQL query to reduce compute credits in PostgreSQL.

Data WranglingEXL Service Philippines
Top Campaigns Per Region With Dense RankEasy
Practice

Use DENSE_RANK to identify the top three campaigns by conversions within each EXL Service Philippines region.

Rankingcampaign performanceEXL Service Philippines
Running Average for Last 5 DaysEasy
Practice
Practice drill

Calculate a calendar-aware five-day running average of daily sales using CTEs and window functions.

Window FunctionssqlEXL Service Philippines
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2
A/B Testing & Experimentation11 questions · ~94 min
Choose Randomization Unit for Campaign TestHard

Design a campaign experiment by choosing the right randomization unit and checking power, interference, and guardrails.

Network InterferenceExperimentationA/B TestingEXL Service Philippines
Handle Peeking in Customer ExperimentsHard

Decide how to analyze an experiment when results are checked repeatedly and multiple comparisons may inflate false positives.

PeekingExperimentationStatistical SignificanceEXL Service Philippines
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3
Metrics3 questions · ~26 min
Measure Marketing Campaign SuccessEasy

Define campaign success using business KPIs, funnel conversion, acquisition cost, and leading indicators tied to outcomes.

Funnel AnalysisKPIsLeading IndicatorsEXL Service Philippines
Account for SeasonalityMedium

Evaluates your approach to separating seasonal effects from true campaign impact.

campaign performanceseasonalityAnalysisEXL Service Philippines
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4
Behavioral & Leadership18 questions · ~154 min
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5
More topics3 questions · ~26 min
Interpreting Significance in ExperimentsMedium

Explain statistical significance in experiments and how p-values and confidence intervals guide interpretation.

Confidence IntervalsStatistical SignificanceP-ValuesEXL Service Philippines
Attribution for Marketing PerformanceMedium

Tests your approach to attributing conversions and interpreting marketing impact.

customer journeymarketing analyticsattribution modelsEXL Service Philippines
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The finish line: interview-readyComplete all 50 questions plus 1 hands-on drill to finish this plan.