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Duke University Marketing Analytics Specialist Interview Questions

The questions to prepare for a Duke University Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated weekly.

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1
MetricsStart here. 11 questions · ~88 min
Measure Marketing Campaign SuccessEasy

Define campaign success using business KPIs, funnel conversion, acquisition cost, and leading indicators tied to outcomes.

Funnel AnalysisKPIsLeading IndicatorsDuke University
Spend Tracking for Professional AdmissionsMedium

Tests your ability to connect spend to outcomes and optimize budget allocation for admissions.

CACKPIsConversion RateDuke University
Social Media Campaign PerformanceEasy

Tests your ability to define KPIs and interpret results for social channel optimization.

KPIsDiagnosisEngagement MetricsDuke University
Paid Search Campaign EvaluationEasy

Tests your ability to define KPIs, analyze search performance, and recommend optimizations.

KPIsConversion RateDiagnosisDuke University
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2
Behavioral & Leadership4 questions · ~32 min
Adobe Creative Suite ExperienceMedium

Evaluates ability to collaborate on marketing creative and connect creative work to analytics needs.

experienceDuke University
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3
More topics3 questions · ~24 min
Dashboard Design for Reporting UXMedium

Tests your ability to create usable, decision-focused dashboards that support marketing analytics.

User ResearchUser NeedsValue PropositionDuke University
SQL for Joining and Cleaning DataEasy

Tests your SQL proficiency for data preparation tasks used in marketing analytics.

JoinsData WranglingAggregationsDuke University
Methodical Solution for Marketing ChallengeMedium

Tests your problem-solving framework and how you use data to drive marketing decisions.

EstimationProblem SolvingGrowth StrategyDuke University

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Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
SQL Window Functions for TrendsMedium
Practice
Practice drill

Use PostgreSQL window functions to calculate grant-level running totals and three-month moving averages for Duke research expenditures.

Window FunctionssqlRunning TotalsDuke University
Identify Funnel Bottlenecks in OnboardingHard
Practice
Practice drill

Use joins, CTEs, and aggregations to find the weakest step in an onboarding funnel and estimate lost conversions.

Funnel AnalysissqlDiagnosisAtlassianRevolut
Analyze Decision Impact by RegionEasy
Practice
Practice drill

Use joins, CASE WHEN, and date filtering to compare outcome rates before and after a decision.

Data WranglingDiagnosisAggregationsHarbourVest Partners
The finish line: interview-readyComplete all 18 questions plus 3 hands-on drills to finish this plan.