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Updated weekly · Last refresh Oct 17

DraftKings Marketing Analytics Specialist Interview Questions

The questions to prepare for a DraftKings Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated daily.

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1
MetricsStart here. 13 questions · ~104 min
Diagnose Website Conversion Rate DropMedium

Diagnose why website conversion rate fell from 3.8% to 2.9% and break down the likely drivers across the funnel.

Funnel AnalysisConversion RateDiagnosisDraftKings
Diagnose Databricks Engagement DropMedium

Diagnose a 17% drop in Databricks weekly engaged users by decomposing DAU/WAU, retention, sessions, and instrumentation changes.

Leading IndicatorsDiagnosisEngagement MetricsDraftKings
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2
Strategy3 questions · ~24 min
Marketing Budget Allocation StrategyEasy

Approach for allocating a constrained marketing budget across channels and objectives using ROI, trade-offs, and prioritization.

EstimationGrowth StrategyMarket SizingDraftKings
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3
Behavioral & Leadership20 questions · ~160 min
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4
More topics5 questions · ~40 min
Incrementality Test for Card CampaignHard

Design an incrementality experiment for a co-branded card campaign, including lift metric, power, guardrails, and launch criteria.

experiment designincremental liftGuardrail MetricsDraftKings
Expected Value Case StudyHard

Evaluates your ability to reason with expected value in analytics or statistics-heavy scenarios.

case studyExpected ValueDraftKings
Data Cleaning and PrepMedium

Tests your rigor in cleaning, transforming, and preparing marketing data for reliable analysis.

Data WranglingQualityDraftKings
Customer Segmentation in AnalyticsMedium

Tests your understanding of segmentation and how it improves targeting and measurement.

User SegmentsUser NeedsUse CasesDraftKings
A/B Test for Email CampaignMedium

Design and analyze an A/B test for a new email campaign, including metrics, power, guardrails, and common experiment risks.

email campaignAnalysisA/B TestingDraftKings

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