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Updated weekly · Last refresh Aug 30

Digitas México Data Analyst Interview Questions

The questions to prepare for a Digitas México Data Analyst interview. Questions from real interview reports rank first. Updated weekly.

50questions
~7htotal time
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1
SQL & Data ManipulationStart here. 8 questions + 1 drill · ~78 min
2
A/B Testing & Experimentation3 questions · ~26 min
Planning Sample Size for a Conversion TestHard

Estimate sample size and power for a conversion experiment with a pre-registered analysis plan and guardrail-based ship rule.

MDEPower AnalysisSample SizeDigitas México
Handle Peeking in Customer ExperimentsHard

Decide how to analyze an experiment when results are checked repeatedly and multiple comparisons may inflate false positives.

PeekingExperimentationStatistical SignificanceDigitas México
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3
Metrics8 questions · ~68 min
Diagnose Conversion Drop Post LaunchMedium

Diagnose why conversion fell from 4.8% to 3.1% after a launch by breaking the metric across funnel steps, cohorts, and segments.

Funnel AnalysisConversion RateDiagnosisDigitas México
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4
Statistics & Probability4 questions · ~34 min
Correlation Versus Causation ExplanationMedium

Explain why correlation measures association, while causation requires evidence that changing one variable changes the other.

CorrelationCausal InferenceCommunicationDigitas México
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5
Product Sense3 questions · ~26 min
Prioritize Features for Analytics DashboardMedium

Tests product sense for prioritizing analytics roadmap items.

Feature PrioritizationUser NeedsMVPDigitas México
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6
Behavioral & Leadership22 questions · ~188 min
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7
More topics2 questions · ~17 min
ETL for Multi-Platform Campaign DataMedium

Evaluates your approach to building robust pipelines for marketing data ingestion.

ETLBatch ProcessingOrchestrationDigitas México
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The finish line: interview-readyComplete all 50 questions plus 1 hands-on drill to finish this plan.