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DICK'S Sporting Goods UX/UI Designer Interview Questions

The questions to prepare for a DICK'S Sporting Goods UX/UI Designer interview. Questions from real interview reports rank first. Updated weekly.

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~3htotal time
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1
Product SenseStart here. 4 questions · ~32 min
Differentiate UI and UXEasy

Explain the practical difference between UI and UX, and how each contributes to product value.

User NeedsUse CasesDICK'S Sporting Goods
Designing for Accessibility at ScaleMedium

Approach for building accessibility into product design through user needs, research, use cases, and measurable outcomes.

User NeedsPain PointsUse CasesDICK'S Sporting Goods
Creating User PersonasMedium

Tests your ability to synthesize research into actionable personas for product decisions.

Jobs to Be DoneUser SegmentsUser ResearchDICK'S Sporting Goods
Improving a Shopping Cart FlowMedium

Tests your UX problem-solving and ability to optimize conversion and usability in checkout flows.

User NeedsPain PointsUse CasesDICK'S Sporting Goods
2
Behavioral & Leadership12 questions · ~96 min
Partnering Closely With EngineersEasy

Tests cross-functional collaboration with engineers, especially communication, influence, and ownership when design decisions face real constraints.

Stakeholder ManagementCommunicationLeadershipDICK'S Sporting Goods
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3
More topics3 questions · ~24 min
Measure Core Feature EngagementMedium

Define the metrics that show whether engagement in a core feature is improving.

RetentionDiagnosisEngagement MetricsDICK'S Sporting Goods
Designing a Mobile App FeatureMedium

Tests your feature scoping, UX flow thinking, and UI execution approach for a retail mobile experience.

Trade-offsRoadmappingScope ManagementDICK'S Sporting Goods
Design Success Metrics FrameworkMedium

Define a practical framework for judging design success using leading, lagging, and funnel-based product metrics.

KPIsConversion RateEngagement MetricsDICK'S Sporting Goods

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