Top 50 DAU/MAU Interview Questions
The most frequently asked DAU/MAU questions across all roles and companies, ranked by real interview frequency. Updated daily.
Investigate whether an 8.2% DAU decline is driven by product breakage, logging issues, or normal seasonal patterns.
Infoblox
Intelliswift
BetMGMDiagnose a sudden monthly active user decline by validating the metric, isolating affected segments, and identifying likely product or data causes.
Define gaming creator activity, diagnose engagement decline, and identify the primary behavioral and product drivers.
TikTokExplain how account switching can rise while deduplicated active users fall, and propose a structured diagnostic approach.
MetaAnalyze Clipboard Health activity logs, define engagement, identify its largest drivers, and recommend measurable product actions.
Clipboard HealthInvestigate a 10% Glean enterprise search DAU decline, separating measurement issues from user, platform, and product behavior changes.
Glean (CA)Design a durable, query-efficient table for calculating weekly and monthly active users without duplicate counting or broken period logic.
GoogleCalculate daily active users and monthly retention from DigitalOcean login events using layered date aggregations.
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Rank media channels within each Omnicom Health campaign and return the three highest engagement totals.
Omnicom HealthWrite a SQL query to identify the top 10% of creators based on engagement metrics over the last 30 days. Use the provided creators and creatorengagements ...
TikTok