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Prep plan
Updated weekly · Last refresh Oct 17

Criteo Business Analyst Interview Questions

The questions to prepare for a Criteo Business Analyst interview. Questions from real interview reports rank first. Updated daily.

20questions
~3htotal time
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1
MetricsStart here. 4 questions · ~32 min
RTB Algorithm Efficiency KPIsMedium

Define the KPI set for judging whether an RTB algorithm is bidding efficiently and producing strong advertiser outcomes.

KPILeading IndicatorsDiagnosisCriteo
Diagnose Cross Campaign CTR DropMedium

Investigate a 15% CTR drop across multiple campaigns by decomposing performance and separating measurement issues from real demand changes.

Funnel AnalysisKPIDiagnosisCriteo
Programmatic Bidding Strategy SuccessMedium

Tests experimental thinking and metric-driven evaluation for programmatic bidding decisions.

roicampaign performancepilot metricsCriteo
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2
Strategy3 questions · ~24 min
Attribution Model Selection StrategyMedium

Explain when to use first-touch, last-touch, or multi-touch attribution based on business goals, funnel structure, and measurement limits.

Business Acumenmarketing analyticsattribution modelsCriteo
Forecasting for Business DecisionsMedium

Evaluates forecasting approach, assumptions, and how you turn data into actionable plans.

ForecastingPlanningCriteo
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3
Behavioral & Leadership10 questions · ~80 min
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4
More topics3 questions · ~24 min
Correcting a SQL QueryHard

Evaluates SQL fundamentals and your ability to debug and fix query syntax quickly.

DebuggingsqlCriteo
Time Series With SeasonalityMedium

Tests time-series modeling judgment and how you handle seasonality and external shocks.

modelingseasonalityTime SeriesCriteo
Ensuring Data IntegrityMedium

Tests data quality practices and ability to prepare reliable datasets for business decision-making.

Data WranglingExceldata integrityCriteo
Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
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