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Braze Marketing Analytics Specialist Interview Questions

The questions to prepare for a Braze Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated weekly.

40questions
~6htotal time
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1
MetricsStart here. 10 questions · ~83 min
Measure Marketing Campaign SuccessEasy

Define campaign success using business KPIs, funnel conversion, acquisition cost, and leading indicators tied to outcomes.

Funnel AnalysisKPIsLeading IndicatorsBraze
Analyze a Successful CampaignEasy

Describe how you would evaluate a successful marketing campaign using funnel KPIs, conversion, and ROI.

KPIsDiagnosisEngagement MetricsBraze
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2
A/B Testing & Experimentation3 questions · ~25 min
Marketing Campaign A/B Test DesignMedium

Design a marketing campaign experiment with a pre-registered metric plan, power calculation, and ship rule that respects guardrails.

ExperimentationHypothesis TestingA/B TestingBraze
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3
Strategy3 questions · ~25 min
Salary ExpectationsEasy

Tests compensation alignment for the Research Scientist role.

EstimationPricing StrategyBraze
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4
Behavioral & Leadership19 questions · ~158 min
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5
More topics5 questions · ~42 min
SQL Conversion Rate by CampaignEasy
Practice

Calculate daily campaign conversion rates with conditional aggregation, a CTE, and a campaign dimension join.

Date FunctionsGroup ByAggregationsBraze
Ad Campaign You LikedMedium

Assesses marketing judgment and ability to articulate what drives engagement and results.

Braze
Statistical Significance for RetentionMedium

Evaluates statistical reasoning for deciding whether retention changes are real.

Confidence IntervalsHypothesis TestingStatistical SignificanceBraze
SQL in Marketing AnalyticsEasy

Explain how SQL supports campaign analysis, KPI reporting, segmentation, and trend tracking in a marketing analytics role.

JoinsData WranglingAggregationsBraze
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Hands-on SQL practiceWrite and run real queries in the editor. 2 drills · ~20 min
Analyze Decision Impact by RegionEasy
Practice
Practice drill

Use joins, CASE WHEN, and date filtering to compare outcome rates before and after a decision.

Data WranglingDiagnosisAggregationsHarbourVest Partners
Identify Funnel Bottlenecks in OnboardingHard
Practice
Practice drill

Use joins, CTEs, and aggregations to find the weakest step in an onboarding funnel and estimate lost conversions.

Funnel AnalysissqlDiagnosisAtlassianRevolut
The finish line: interview-readyComplete all 40 questions plus 2 hands-on drills to finish this plan.