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Berkeley Research Group Marketing Analytics Specialist Interview Questions

The questions to prepare for a Berkeley Research Group Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated weekly.

20questions
~3htotal time
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1
MetricsStart here. 10 questions · ~80 min
Assess Marketing Effectiveness With KPIsEasy

Connect marketing KPIs to business outcomes using a clear hierarchy from spend and acquisition to conversion and ROI.

Lagging IndicatorsKPIsLeading IndicatorsBerkeley Research Group
Diagnose Conversion Drop Post LaunchMedium

Diagnose why conversion fell from 4.8% to 3.1% after a launch by breaking the metric across funnel steps, cohorts, and segments.

Funnel AnalysisConversion RateDiagnosisBerkeley Research Group
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2
Strategy6 questions · ~48 min
Measuring Marketing Impact on GrowthMedium

Tests your approach to defining and measuring business outcomes tied to marketing initiatives.

Competitive AnalysisGo-to-MarketGrowth StrategyBerkeley Research Group
Analytics Framework for LaunchHard

Tests your ability to define KPIs, measurement plans, and analytics workflows for launch success.

Product-Market FitGo-to-MarketGrowth StrategyBerkeley Research Group
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3
More topics4 questions · ~32 min
A/B Testing and Result AnalysisEasy

Tests experimental design thinking and how you interpret A/B results to make marketing decisions.

Hypothesis TestingStatistical SignificanceA/B TestingBerkeley Research Group
Marketing Analytics ToolingEasy

Tests your practical data analysis toolkit for marketing analytics work.

ToolsData WranglingAggregationsBerkeley Research Group
Role at Berkeley Research GroupMedium

Tests your understanding of the role and how it fits within Berkeley Research Group's consulting work.

User NeedsValue PropositionProduct VisionBerkeley Research Group
Teamwork in Marketing AnalyticsEasy

Tests collaboration style and how you work with marketers, analysts, and stakeholders.

User SegmentsUser NeedsValue PropositionBerkeley Research Group
Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
Identify Funnel Bottlenecks in OnboardingHard
Practice
Practice drill

Use joins, CTEs, and aggregations to find the weakest step in an onboarding funnel and estimate lost conversions.

Funnel AnalysissqlDiagnosisAtlassianRevolut
Analyze Decision Impact by RegionEasy
Practice
Practice drill

Use joins, CASE WHEN, and date filtering to compare outcome rates before and after a decision.

Data WranglingDiagnosisAggregationsHarbourVest Partners
Find Largest Funnel Step Drop-OffHard
Practice
Practice drill

Use joins, aggregations, and a window function to find the funnel step with the largest user drop-off.

Window FunctionsFunnel AnalysisCase WhenAsanaAisCanva
The finish line: interview-readyComplete all 20 questions plus 3 hands-on drills to finish this plan.