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Updated weekly · Last refresh Oct 17

Amazon Customer Insights Analyst Interview Questions

The questions to prepare for a Amazon Customer Insights Analyst interview. Questions from real interview reports rank first. Updated daily.

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1
SQL & Data ManipulationStart here. 12 questions · ~121 min
Compute LTV by CohortMedium
Practice

Calculate customer lifetime value by acquisition month using joins, date truncation, and cohort-level aggregation.

JoinsCTEsAggregationsAmazon
Top Behaviors Predicting 30-Day RetentionHard
Practice

Identify the five customer behaviors most associated with 30-day retention using SQL aggregations and cohort date filtering.

Date Functionsbusiness problemAggregationsAmazon
One-time Buyers Who Never ReturnEasy
Practice

Use aggregation and filtering to find customers with exactly one purchase and no subsequent purchases.

JoinsHavingAggregationsAmazon
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2
Product Sense10 questions · ~100 min
Propensity-to-Churn SegmentationHard

Design a practical propensity-to-churn segmentation, including data inputs, segment definitions, validation, and product actions.

User Segmentsproduct analysisMetricsAmazon
Customer Effort Score vs CSATHard

Define customer effort score and explain when it provides more actionable insight than CSAT.

MetricsCustomer Successuser experienceAmazon
RFM vs Behavioral SegmentationMedium

Tests understanding of segmentation approaches and when each is appropriate.

Amazon
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3
Behavioral & Leadership17 questions · ~171 min
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4
More topics2 questions · ~20 min
Critical Metrics for Product LaunchMedium

Choose the most important launch metrics, balancing early signals, long-term outcomes, and a clear KPI hierarchy.

KPIsConversion RateLeading IndicatorsAmazon
Measure Satisfaction for Silent CustomersMedium

Tests statistical reasoning for missing feedback and proxy-based satisfaction measurement.

Amazon

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