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Updated weekly · Last refresh Aug 30

Alibaba Group Business Analyst Interview Questions

The questions to prepare for a Alibaba Group Business Analyst interview. Questions from real interview reports rank first. Updated weekly.

26questions
~3htotal time
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1
MetricsStart here. 3 questions · ~24 min
Diagnose a Sudden DAU DropHard

Investigate whether an 8.2% DAU decline is driven by product breakage, logging issues, or normal seasonal patterns.

DAU/MAUDiagnosisTime SeriesAlibaba Group
Structuring Your Cohort AnalysisMedium

Tests data modeling choices for cohort retention analysis and metric integrity.

RetentionData WranglingCohort AnalysisAlibaba Group
KPIs for Recommendation SuccessMedium

Tests ability to define measurable KPIs and connect them to business outcomes.

Success CriteriaKPIAlibaba Group
2
Strategy3 questions · ~24 min
Feasibility Metrics for New ServiceHard

Tests market and product feasibility analysis using relevant metrics and data sources.

market entryCompetitive AnalysisAlibaba Group
Diagnosing Margin CompressionHard

Tests prioritization and root-cause thinking across drivers of margin and profitability.

margin analysisdiagnostic frameworktransaction volumeAlibaba Group
Resume WalkthroughEasy

Tests your ability to tell a coherent story about your background and relevance to Baird research.

EstimationUser ResearchAlibaba Group

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3
Behavioral & Leadership18 questions · ~144 min
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4
More topics2 questions · ~16 min
Merchant Onboarding ViabilityHard

Tests end-to-end business analysis of costs, throughput, and financial impact for onboarding.

process improvementonboardingefficiencyAlibaba Group
SQL Scenario: Reduced ConversionMedium

Evaluates your SQL problem-solving approach for diagnosing funnel and conversion issues.

scenario analysissqlAlibaba Group
Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
7-Day Rolling Active UsersMedium
Practice
Practice drill

Compute daily active users and a 7-day rolling average using a CTE, distinct counts, and window functions.

Window FunctionsDate FunctionsRunning TotalsMetaSpotifyMeta IT
Monthly Sales Trends by CategoryMedium
Practice
Practice drill

Aggregate monthly sales by product category and use LAG to calculate month-over-month changes.

InfrastructureToolsData WranglingTotal Wine & MoreInc.Benjamin Moore
Weekly Service KPI by TeamMedium
Practice
Practice drill

Analyze weekly service delivery performance by team using joins, a CTE, date aggregation, and KPI calculations.

KPIJoinssqlDeloitteReputation
The finish line: interview-readyComplete all 26 questions plus 3 hands-on drills to finish this plan.