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Learn From Customer Feedback

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Your question is Learn From Customer Feedback. Take a moment with it on the right.

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Scenario

You are leading a product analytics team for a B2B design software product. The team gets a steady stream of surveys, in-app comments, and support tickets, but most of the attention goes to escalations from a few loud accounts. Product and engineering want a better way to tell whether customer feedback is improving or just getting buried.

Question

How do you make sure your team learns from customer feedback and not just from escalations?