Problem
Scenario
You've shipped a product change and want to understand its impact on growth. The team cares about both immediate usage signals and longer-term business outcomes, and you need a clear way to talk about which metrics help you predict growth versus confirm it.
Question
How do you decide whether a metric is a leading indicator or a lagging indicator for growth?
What This Tests
- Can you distinguish early predictive signals from outcome-confirming metrics?
- Can you connect KPIs to a growth model rather than classify them by intuition alone?
- Can you use retention and activation to ground the distinction in a real product funnel?
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