Your question is Leading vs Lagging Campaign Signals. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are a product growth analyst on a B2B SaaS team running a new email campaign to drive trial users into the paid workflow. The team is reviewing weekly performance and sees opens, clicks, and in-app actions moving faster than paid conversions. Leadership wants to know which signals should be treated as early reads and which ones should be used as the final measure of success.
How would you distinguish between leading and lagging indicators for a campaign?