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Lead-to-Opportunity Bottleneck SQL
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Lead-to-Opportunity Bottleneck SQL

MediumSQL · PostgreSQL

Problem

Write a SQL query to identify the bottleneck in a lead-to-opportunity funnel at Thales. Compare consecutive funnel stages and return the stage with the lowest conversion rate. Consider only valid leads and distinct stage progression.

Output

  1. One row for the bottleneck stage.
  2. Columns: stage_name, stage_number, entered_count, advanced_count, dropoff_count, conversion_rate, and bottleneck_rank.
  3. Order by lowest conversion rate, then lowest stage number.

Schema

leads
ColumnTypeDescription
lead_idPKINTUnique lead identifier
sourceVARCHAR(100)Original marketing source
created_atDATEDate the lead entered the system
funnel_stages
ColumnTypeDescription
stage_idPKINTUnique funnel stage identifier
stage_nameVARCHAR(100)Funnel stage label
stage_numberINTStage order in the funnel
lead_stage_events
ColumnTypeDescription
event_idPKINTUnique stage event identifier
lead_idINTLead associated with the event
stage_idINTStage reached by the lead
event_dateDATEDate of the stage event
opportunities
ColumnTypeDescription
opportunity_idPKINTUnique opportunity identifier
lead_idINTLead that generated the opportunity
opportunity_nameVARCHAR(150)Opportunity label
estimated_valueDECIMAL(12,2)Estimated opportunity value
Tablesleadsfunnel_stageslead_stage_eventsopportunities
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