Your question is Launch a New Subscription Tier. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're working on a consumer grocery delivery app with an existing paid membership program. The team is considering adding another subscription tier, but there is debate about whether it would unlock new demand or just complicate the offer and shift existing subscribers into a lower value plan.
How would you decide whether to launch a new subscription service tier?