You are preparing to launch a new medication management app for consumers that helps people track medications, set reminders, and manage adherence. The product is strategically important because it expands the company beyond core pharmacy workflows into a more frequent-use patient experience, but the launch carries execution risk: the app touches sensitive health data, depends on reliable reminder delivery, and needs close coordination across product, engineering, design, legal, support, and go-to-market teams. You also need to balance speed with trust, since a poor first experience could reduce confidence in the broader healthcare platform.
Explain how you would approach a product launch for a new medication management app.