Your question is KPIs for Advisor Email Campaigns. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're evaluating an email campaign targeted at financial advisors. The team wants a clear set of metrics that shows both whether advisors engaged with the emails and whether the campaign contributed to meaningful business outcomes.
What key performance indicators (KPIs) would you track to measure the success of an email marketing campaign aimed at financial advisors?