Your question is Keep UX Central as Product Evolves. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are working on a product that has grown from a simple launch into a more complex experience, and the team is adding new features, flows, and monetization ideas. The product still needs to feel intuitive for users who adopted it early, while supporting the needs of new users and the business.
What tools or methods do you use to keep the user experience central as a product evolves?