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Judge Growth Channel Quality

MediumMetrics00:00
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Your question is Judge Growth Channel Quality. Take a moment with it on the right.

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Scenario

You are a product growth analyst on a B2B fleet management platform. The team is debating whether to keep scaling one acquisition channel because it brings in a lot of signups, but the downstream quality looks mixed. Leadership wants a clear way to tell whether the channel is actually valuable or just generating volume.

Question

How would you evaluate whether a growth channel is high quality or just high volume?