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Journey Mapping for Multiple Personas

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Your question is Journey Mapping for Multiple Personas. Take a moment with it on the right.

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Problem

Scenario

You're working on a B2B SaaS product used by different types of users across the same customer account. The team wants to improve the end-to-end experience, but each persona interacts with the product in a different way and has different goals.

Question

How do you approach journey mapping for a B2B SaaS product with multiple distinct user personas?