Your question is Investigate Lead to Demo Drop. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are the product growth analyst for a B2B HR and finance software platform. Over the last 4 weeks, lead to demo conversion fell from 18% to 13%, while lead volume stayed flat and demo capacity was unchanged. The drop started after a new self-serve pricing page and contact form launched, and sales says demo quality looks mixed. Marketing wants to know whether the issue is lead quality, form completion, routing, or sales follow-up.
How would you investigate a drop in lead-to-demo conversion?