Welcome to your interview.
The question is on your right: Investigate Lead to Demo Drop. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You are the product growth analyst for a B2B HR and finance software platform. Over the last 4 weeks, lead to demo conversion fell from 18% to 13%, while lead volume stayed flat and demo capacity was unchanged. The drop started after a new self-serve pricing page and contact form launched, and sales says demo quality looks mixed. Marketing wants to know whether the issue is lead quality, form completion, routing, or sales follow-up.
How would you investigate a drop in lead-to-demo conversion?