Your question is Invest Now or Wait. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're advising a product and engineering leadership team that sees a potentially important capability emerging, but customer demand is still somewhat unclear. Building now could create differentiation and reduce future scramble, while waiting could avoid wasted effort if the need develops more slowly than expected. Leadership wants a clear way to think about timing under uncertainty.
How do you decide whether to invest in a new capability now or wait until the need is clearer?