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Interpreting Inconclusive Study Results

MediumStatistics & Probability00:00
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Your question is Interpreting Inconclusive Study Results. Take a moment with it on the right.

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Scenario

You ran a user research study on a new interaction pattern in a product surface. The primary metric moved a little, but the result was not statistically significant, and the confidence interval still includes both a small gain and a small loss.

Question

What would you do if your study results were inconclusive?