Your question is Influencing Against Executive Skepticism. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
Tell me about a time you had a data-backed recommendation on a marketing decision, but the decision-maker disagreed with you. How did you influence them, what evidence did you use, and what happened in the end?