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Increase Capital One Mobile App Downloads

HardProduct Sense00:00
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00:00

Your question is Increase Capital One Mobile App Downloads. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

You need to log in / sign up to chat or submit.

Problem

You are the PM for the Capital One mobile app. Brainstorm features to increase downloads: define users, explain how downloads drive profitability, identify pain points, propose solutions and recommend one.

Asked in the Mini case stage. Reported follow-up: What do you need technically, including data and how you would obtain it, to build the solution?