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Improve Subscription Customer Retention

MediumProduct Sense00:00
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Your question is Improve Subscription Customer Retention. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Scenario

You're working on a subscription product where retention has become a top priority. Leadership wants a clear plan for understanding why customers leave and what product changes are most likely to keep them engaged over time.

Question

How would you approach a project to improve customer retention for a subscription service?