You're working on a digital product with a multi-step user journey from first visit to a meaningful action. The team wants to improve conversion, but different people focus on different parts of the funnel and there is no shared view of where the biggest opportunity sits.
What strategies have you used to improve funnel conversion in a digital product?
Defining the right conversion KPIBreaking a funnel into step-level metricsDiagnosing where drop-off is concentratedTurning findings into product actions