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Forecasting Without Conversion Data

HardStrategy00:00
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Your question is Forecasting Without Conversion Data. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Imagine you are targeting a new market sector for Propel but lack historical conversion data. How do you construct a sales forecast and pitch deck?