Your question is CEO Pitch KPIs for Buy-In. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
Imagine you are given 15 minutes to pitch a new marketing analytics framework to a country CEO at Marsh. What key performance indicators (KPIs) would you focus on to secure their buy-in?