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Data-Driven Channel Decision

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Your question is Data-Driven Channel Decision. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Imagine a scenario where an Allianz marketing manager wants to run a campaign on a channel that historically yields low conversion rates. How would you use data to guide or challenge this decision?