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Diagnosing Home Feed Drop-Off

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Your question is Diagnosing Home Feed Drop-Off. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

If you noticed a drop-off in user engagement on the Uber home screen feed, what UX framework would you use to diagnose and solve the issue?