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Diagnose Declining Store Sales

MediumMetrics00:00
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Your question is Diagnose Declining Store Sales. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

If store sales in a specific region are declining at Tailored Brands, what metrics would you examine to diagnose the root cause?