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Investigate Online Sales Drop

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Your question is Investigate Online Sales Drop. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

If online sales for a specific cosmetics category dropped by 15% week-over-week at Sephora, what steps would you take to investigate the root cause?