Welcome to your interview.
The question is on your right: Diagnosing Clicks Without Conversions. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
If a high-priority digital marketing tactic shows a high click-through rate but flat conversion to new-to-brand prescriptions (NBRx) at Neurocrine Biosciences, what is your hypothesis and how would you investigate it?