Your question is Diagnosing Clicks Without Conversions. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
If a high-priority digital marketing tactic shows a high click-through rate but flat conversion to new-to-brand prescriptions (NBRx) at Neurocrine Biosciences, what is your hypothesis and how would you investigate it?