Your question is Funnel Debugging for Avène. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
If a digital campaign for Eau Thermale Avène shows a high click-through rate but a very low conversion rate on our partner e-retailer sites, what areas of the funnel would you investigate first?