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Investigating Conversion Rate Drops

Hard
MetricsFunnel AnalysisConversion RateDiagnosis

Problem

If a client’s conversion rate is dropping despite high click-through rates, how would you investigate the issue?

Practicing as: Account Executive interview at Facebook

Hi, I'll play your Facebook interviewer for the Account Executive role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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