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Investigate Conversion Rate Drop

Hard
Metricsroot causeFunnel AnalysisConversion Rate

Problem

How would you investigate a decrease in conversion rates step by step?

Practicing as: Data Analyst interview at Equancy

Hi, I'll play your Equancy interviewer for the Data Analyst role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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