Your question is Identify Customer Journey Pain Points. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're working on a consumer subscription product and the team wants to improve the end-to-end customer journey. There are complaints coming from different channels, but it is not clear which issues matter most or where users are getting stuck. You've been asked to bring structure to the problem.
How would you identify the biggest pain points in a customer journey?