You're working on a consumer subscription product and the team wants to improve the end-to-end customer journey. There are complaints coming from different channels, but it is not clear which issues matter most or where users are getting stuck. You've been asked to bring structure to the problem.
How would you identify the biggest pain points in a customer journey?
Ability to map the HelloFresh customer journey end to endJudgment in separating symptoms from root causesUse of user research and behavioral data togetherPrioritization of pain points by customer and business impact