Welcome to your interview for the Customer Insights Analyst role at ACME House.
The question is on your right: Find Pain Points from Feedback. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
You are working on a consumer home services product where customers book, reschedule, and manage appointments in-app. The team gets a steady stream of reviews, support tickets, survey comments, and call transcripts, but the feedback is messy and often contradictory. You have been asked to turn that feedback into a clear view of where users struggle most in the journey.
How would you use customer feedback to identify pain points in the user journey?