W.W. GraingerHardStrategy00:00Welcome to your interview for the Marketing Analytics Specialist role at W.W. Grainger.
The question is on your right: Optimizing Spend Across Channels. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
How would you optimize marketing spend across digital search, print media, and direct sales channels?