DynataMediumMetrics00:00Welcome to your interview for the Marketing Analytics Specialist role at Dynata.
The question is on your right: ROI for Multi-Channel Campaigns. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
How would you measure the ROI of a multi-channel digital marketing campaign?