Problem
How would you measure the return on investment (ROI) of an omnichannel marketing campaign at Amgen targeting healthcare professionals (HCPs)?
Practicing as: Marketing Analytics Specialist interview at AmgenHi, I'll play your Amgen interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.
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