Designing a Walgreens A/B Test

Medium

MediumA/B Testing & Experimentationexperiment designincremental liftprimary metrics

Problem

How would you design an A/B test to measure the effectiveness of a new email promotion for the myWalgreens loyalty program?

Practicing as: Marketing Analytics Specialist interview at Walgreens

Hi, I'll play your Walgreens interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and on the easier side, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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