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Designing an Email A/B Test

Medium
MediumA/B Testing & Experimentationexperiment designprimary metricsAsked 1 times

Problem

How would you design an A/B test to determine the most effective email subject line for a new wellness program launch at CVS?

Practicing as: Marketing Analytics Specialist interview at CVS

Hi, I'll play your CVS interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and on the easier side, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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